5 questions your logo designer should ask

LOGO DESIGN QUESTION 1: WHAT DOES THE COMPANY DO?
Pretty obvious but the purpose of the company is the reason for its existence, so this is a fundamental question. This should cover the company values, target market, their mission and their desired perception – all of which will be taken into consideration in the logo design process.

LOGO DESIGN QUESTION 2: WHY WAS THE NAME CHOSEN?
It is important to choose a solid name for your brand. A company’s name plays a significant part of its branding, so a logo designer will usually try to understand the reason why the name was chosen. If the name has any special significance, that will need to come across in the logo design.

LOGO DESIGN QUESTION 3: WHAT’S YOUR BUSINESS STORY?
A great logo design should be able to accommodate both the present and future activities of the company. This is why a good designer will ask the client for a detailed account of the company’s history and background, as well as their short-term goals and long-term plans.

LOGO DESIGN QUESTION 4: WHAT MAKES YOUR COMPANY DIFFERENT?
In order to survive you should always seek to differentiate your business, your logo is your first opportunity to do this. Almost every market is saturated, hundreds if not thousands of new businesses are launched each and every day in the US. With that in mind, it’s important for a designer to ask about the brand’s competitors so they know what they’re up against and can ensure their client’s logo design differentiates rather than imitates.

LOGO DESIGN QUESTION 5: WHAT’S THE BRAND’S PERSONALITY?
Every brand should have a personality. If you truly know your business then you should be able to describe this in just 5 adjectives. This provides the designer with a concise point of reference and ensures that the final logo design will appeal to your target audience. Often a logo designer will present the client with a worksheet asking the client questions like these. Of course it is also helpful to include more in depth discussion into aspects such as color, typeface and form but these 5 questions should provide the basis of any good design brief.

At TAD we help companies with their logo design & branding needs on a daily basis, if you would like to-find out more, give us a call and let’s chat.