Great Logo Design Now & Then

Posted by on May 31, 2016 in Design | No Comments

I have seen a lot of great logo designs over the last 25 years and just as many not so great logos. Technology has brought about a democratization of who creates the logos of new companies. Once the exclusive domain of trained graphic designers and artists. Now anyone with a bit of time and access […]

5 questions your logo designer should ask

Posted by on Apr 29, 2014 in Design | No Comments

LOGO DESIGN QUESTION 1: WHAT DOES THE COMPANY DO? Pretty obvious but the purpose of the company is the reason for its existence, so this is a fundamental question. This should cover the company values, target market, their mission and their desired perception – all of which will be taken into consideration in the logo […]