The new corporate branding for EcoMetrix started with a unique symbol that combines a leaf and grid-like circuit pattern. This juxtaposition of organic and geometric forms embody the company’s application of the scientific process to our ever changing environment. The logo symbolizes the essence of the EcoMetrix core values and mission statement.
The corporate branding included a comprehensive stationery package, presentation pocket folder, signage and website. The corporate colors and logo were used as unifying elements throughout the branding process. The strong graphics and unique visual effect created a powerful and recognizable brand unique to the environmental management industry.